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Potential Clients Need Time to Digest

  • Writer: Eric James
    Eric James
  • Jul 8, 2022
  • 2 min read

Updated: Sep 30, 2023

Print isn't dead. How print advertising can build brand recognition, revolutionize your business, and bring new clients through your door.


The realm of marketing can be daunting, particularly for small businesses. The act of funneling ad dollars into platforms such as Facebook for clicks and impressions no longer yields the same results as it once did. TikTok emerges as the new frontier for many small businesses, but unless you possess the capabilities or resources to employ a professional influencer or marketing manager, your endeavors to promote services like plumbing, painting, or septic pumping on a video app like that may not bear substantial fruit. We all find ourselves at the mercy of algorithms, artificial intelligence, and corporate influences, which can make the prospect of promoting your business seem bewildering and formidable. Though AdSpaceUSA can empower you with comprehensive insights into these intricacies, we take immense pride in our ability to market your business via print. While the prevailing consensus may lean toward the digital domain, this presumption is far from accurate.

"We all find ourselves at the mercy of algorithms, artificial intelligence, and corporate influences, which can make the prospect of promoting your business seem bewildering and formidable."

Digital advertising certainly has its place, yet, when it comes to fields like roofing, plumbing, excavation, home improvement, and similar services, the decision-making process often demands time for thoughtful consideration and deliberation. This is where we, at AdSpaceUSA, excel.


Create Comfort in your Brand

When you advertise on our placemats, menus, or mugs, you provide potential clients with a valuable opportunity to engage with your advertising at their own pace. This time is crucial, allowing individuals to become acquainted with your brand, particularly if they are regular patrons at the establishment you choose to advertise in. As patrons grow comfortable with the restaurant, they develop a level of familiarity with the ads on display. This is similar to their familiarity with the staff and the menu. Comfort is an underutilized yet highly effective marketing strategy.


Stun Your Potential Clients

Be original, show off your style, and tell your story.

Brands that cultivate familiarity and comfort through repeated exposure are far more likely to secure business from these clients. The examples of giants like Coca-Cola, Apple, McDonald's, Starbucks, and Disney attest to the power of brand recognition engendered by continual exposure. While it is true that your budget may not be the amount required for YouTube commercials and pop-up ads, you can allocate a modest investment with AdSpaceUSA to establish your brand's presence where it matters most: within your local community.

 
 
 

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© 2023 by Eric Murphy.

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